What is the Yoast SEO WordPress plugin?

Yoast SEO Plugin is a WordPress plugin that improves your WordPress website’s rankings on search engines, by helping you optimize your website’s content and keywords. A lot of what Yoast SEO does is automated, but still needs your input and some planning for your site’s SEO optimization.

How does Yoast SEO WordPress plugin work?

Once installed on your WordPress website, the Yoast SEO plugin will appear on each of the pages and posts you create. Yoast SEO analyzes the page’s content and provides suggestions on how to improve the content, keywords keyprases.

yoast seo wordpress

The plugin gives you a score, tells you what problems there are and how to improve your content for SEO optimization.

The Key Benefits and Tools of Yoast SEO

Whether you have the free or paid version of Yoast SEO plugin, there is no shortage of features to learn how to use. Here are the key features and benefits you need to know about Yoast SEO plugin for WordPress:

The Focus Keyphrase

This is the keyword or keywords you’d like that particular page on your website to rank for. Your focus keyphrase should come out of your keyword research. If you haven’t done keyword research, check this out or get in touch with us to discuss how we can help. you can get yoast seo wordpress service from Us.

If you are working on a page on your website for volunteers, your focus keyword will likely be “volunteer”. But the more specific you can be, the better chance you’ll have of showing up higher in the search engine results. We call these niche keyphrases, like “online volunteer opportunity”.

Google Preview

This section displays a preview of how your website would show up in search results. By clicking Edit Snippet, you can customize the title tag and meta description of that page. The tool helps you focus on writing with your keywords in mind.

yoast seo wordpress google view


Search engines don’t just prioritize keywords. They are focused on generating the best possible and relevant results for the user’s search terms. That means your page also has to read well. Yoast SEO points out the problems, opportunities for improvement, and provides links for how to address those issues.

yoast seo wordpress readability

Social Media

When you share a post on social media linking to a page on your website, there’s often a preview of that link. It includes a photo, or feature image, the title of the post, and a description. Yoast SEO (Premium) pulls in the title and description from the SEO tab of the plugin unless you want to customize the preview for social media. The plugin allows you to write a title, description and upload an image, specifically for social media.

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Why We Encourage the Use of Yoast SEO WordPress plugin

Even if you aren’t very familiar with SEO best practices, using Yoast SEO regularly for wordpress, as you publish new pages, or if you do a sweep of your existing ones, is great training.

By using the Yoast seo plugin regularly on wordpress site, you’ll start to write your page and post content with optimization in mind, more instinctively. Coupling this plugin with a keyword strategy and content strategy is the recipe for reaching that number one spot on search results.

If you’re looking for more advice about any of these topics, feel free to give us a shout!

We’re here to help.

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